Mission Metamorphosis
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Proceeds from book sales will go back to American Humane, in helping to further its critical work to protect animals around the world, including saving, sheltering, and improving the lives of some one billion animals each year.
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Praise for Mission Metamorphosis
“Mission Metamorphosis tells the story of American Humane’s radical rescue from the peril of insolvency, and the hard work that went into re-establishing the historic organization as a leader in the humane space.”
– MARTY BECKER, DVM
“For 143 years, American Humane has been first to serve animals, whenever and wherever they are in need. Mission Metamorphosis tells how the organization continued to deliver on its mission in the wake of the 2008 recession. A powerful story of rebirth!”
– DANIELLE FISHEL, ACTRESS
“A perfect title at the perfect time for the perfect account of selflessness, rescue, and humanity. We all should take a page from Mission Metamorphosis and effect change, positively, tangibly, and personally.”
– MAJOR GENERAL (RET.) JAMES. A. “SPIDER” MARKS
“Mission Metamorphosis is a no-nonsense, practical guide on managing a non-profit so that it achieves its mission, gets things done, and avoids wasting money on excessive administrative costs.”
– TEMPLE GRANDIN, PHD
“A must-read for all business leaders concerned about animal welfare.”
– WOLFGANG KIESSLING, FOUNDER AND PRESIDENT OF LORO PARQUE
“Mission Metamorphosis is a masterclass on how to fine-tune a non-profit organization and for-profit company to maximize efficiency and deliver real change to constituencies.”
– JEAN SHAFIROFF, PHILANTHROPIST AND AUTHOR OF SUCCESSFUL PHILANTHROPY: HOW TO MAKE A LIFE BY WHAT YOU GIVE
“Mission Metamorphosis brings to life the incredible work of American Humane and its outstanding leader—which I have been privileged to participate in and observe firsthand.”
– ALEX DONNER, PHILANTHROPIST AND ENTERTAINER
“Robin’s turnaround of American Humane has been a tour de force. Mission Metamorphosis is a strategic and sweeping account of how she did it and serves as a captivating example for other non-profit leaders of what authentic and visionary leadership brings to an organization. Like Robin herself, Mission Metamorphosis is down-to-earth, dynamic, inspiring, and looks you straight in the eye. Share this with your leadership team and watch the transformation unfold!”
– MARK CUSHING, FOUNDING PARTNER AND CEO OF ANIMAL POLICY GROUP
“Robin Ganzert is a fascinating storyteller. She’s also a brilliant CEO who knows that a brand’s mission can only be a success if it’s built upon a sound foundation of essential business strategies. This book is a how-to guide for non-profit leaders interested in transformational leadership. It will help empower them to effect positive change in the world, whether leading a nationwide organization or looking to make an impact in their local community.”
– BARBARA NIVEN, ACTRESS AND ANIMAL AND HUMAN RIGHTS ADVOCATE
Meet Dr. Robin Ganzert
Ten years ago, Robin Ganzert, Ph.D., took the helm at American Humane. She did so at a precarious time – the historic non-profit was battling its own internal issues while the entire non-profit landscape was shifting as the impacts of the Great Recession were being fully realized.
A decade later, it is clear that American Humane weathered the storm. During the past 10 years, we celebrated 140 years of continuous operation, expanded the number of animals helped by 2,000 percent and all while staying laser-focused on the mission. Mission Metamorphosis, the forthcoming book from Dr. Ganzert, tells the story of the last decade and offers lessons for success to leaders of all organizations, both large and small.
When Dr. Ganzert began drafting the book, no one realized how timely it would be. As hundreds of millions are grappling with the political and economic ramifications of the novel coronavirus, both non-profit organizations and for-profit companies are struggling to prepare for an uncertain future. The lessons contained in Mission Metamorphosis provide a roadmap and inspiration for these unprecedented times.
If you’re interested in the history of the humane movement or America’s first national humane organization, then this book is a must-read. Dr. Ganzert gives readers an insider’s perspective on how animal-centric organizations can most effectively improve the lives of animals around the world.